X guide
How to post on X at the pace of the conversation.
Publish and schedule text, photo and video posts on X (formerly Twitter), track mentions and reply without switching tabs. Keep up the daily presence X demands without being glued to your screen.
Updated October 2026
Start for freeWhat you can publish
Every format below is published through the network's official API, straight from Plumox.
Text
Short opinions, news and questions, the heart of X.
Photo
Images that stop the scroll and boost engagement on your post.
Video
Short videos to showcase products and behind-the-scenes moments.
Mentions and replies
See who mentioned your brand and reply from the dashboard.
Step by step
Create your account and connect X
Sign up for Plumox and connect your account through X's official login. You authorize publishing without sharing your password.
Open the editor
Go to X > Content to publish now, or to Scheduling > Posts to choose a date and time.
Write your post
Get straight to the point: your main message needs to fit in the first few words. Standard accounts get 280 characters per post.
Add media
Attach photos or a video from your computer to make your post stand out.
Publish or schedule
Publish now or schedule for your audience's peak hours. The post goes out even if your computer is off.
Track your mentions
See who mentioned your account and reply through Plumox to keep the conversation going.
Why post with Plumox
Daily schedule
Plan several posts a day in one go. On X, frequency makes a difference.
Mentions in your dashboard
Never miss a mention of your brand: they show up in Plumox so you can reply.
Direct messages
Handle X DMs alongside WhatsApp, Instagram and Messenger.
Same content, multiple networks
Repurpose one idea across X, Instagram and Facebook in a single schedule.
Suggested posting time
AI points out the best times based on how your posts perform.
Performance analysis
Discover which formats and topics drive the most engagement and grow with a clear plan.
Best practices to reach more people
- Post several times a day: a post on X only stays relevant for a few hours.
- Posts with an image or video usually get more engagement than text alone.
- Join the conversations in your niche by replying to other accounts. That's how you grow on X.
- Write the way you talk: short sentences, one idea per post.
- Use 1 or 2 hashtags at most; on X they help you join conversations, they're not decoration.
- Pin the post that best introduces your business to the top of your profile.
Recommended formats and sizes
| Item | Recommendation |
|---|---|
| Text | Up to 280 characters on standard accounts |
| Photos | Up to 4 per post; JPEG, PNG or WEBP, up to 5 MB; 1200 x 675 px (16:9) or 1080 x 1080 px |
| Video | MP4 (H.264), 1 per post; up to 2 minutes and 20 seconds on standard accounts |
| GIF | 1 per post, up to 15 MB |
Frequently asked questions
Can I schedule posts on X (Twitter)?
Yes. With Plumox you schedule text, photo and video posts on X for any date and time you want.
Does it work with any account?
Yes. You connect your account through X's official login; text length and video limits follow your account type.
Can I see mentions and reply?
Yes. Your account's mentions show up in Plumox and you reply from there, just like with direct messages.
Can I publish the same content on X and other networks?
Yes. When scheduling, you choose multiple accounts and tailor the text for each network.
Guides for other networks
Publish to every network from one place
Create your account, connect your social profiles and schedule your whole week in minutes. Free trial, no credit card required.
Start for free