Facebook guide
How to post to a Facebook Page and schedule the whole week.
Publish text, photos, albums, videos and links to your Facebook Page and schedule everything in advance. Reply to comments and Messenger messages from the same dashboard you use for WhatsApp.
Updated October 2026
Start for freeWhat you can publish
Every format below is published through the network's official API, straight from Plumox.
Text
Announcements, questions and updates, great for starting conversations with your community.
Photo
A single image with a caption, the most versatile format for a Page.
Multiple photos
An album with several images in one post, ideal for catalogs and events.
Video
Videos with a title and description, for tutorials, testimonials and launches.
Link
Share your website, blog or store with an automatically generated preview.
Step by step
Create your account and connect your Page
Sign up for Plumox and connect your Facebook Page through Meta's official login. You choose exactly which Pages to grant access to.
Open the editor
Go to Facebook > Content to publish right away, or to Scheduling > Posts to set a date and time.
Choose the post type
Text, photo, multiple photos, video or link. Upload files from your computer or paste the media URL.
Write your message
Lead with the most important point, keep paragraphs short and close with a call to action. For videos, fill in the title as well.
Publish or schedule
Publish now or pick a date. With AI time suggestions, the post goes out when your audience is usually online.
Engage with people who interacted
Comments and Messenger messages land in the Plumox inbox. Reply from there, with AI assistance if you want.
Why post with Plumox
Page and Instagram together
Schedule the same content to Facebook and Instagram at once, each in the right format.
Comments become messages
Anyone who comments a keyword gets an automatic reply in Messenger, even on boosted posts.
Messenger in your inbox
Page messages arrive alongside WhatsApp and Instagram, with queues, labels and team collaboration.
AI agent
An AI agent can answer frequently asked questions 24/7 and hand off to your team when needed.
Page Insights
Track your Page's reach, engagement and followers without leaving Plumox.
Competitor analysis
Social analysis shows what works in your niche and builds a content plan for your Page.
Best practices to reach more people
- Posts that ask simple questions get more comments, and comments increase the post's distribution.
- Native videos (uploaded directly) usually get more reach than links to videos hosted on other sites.
- Keep your Page active with 3 to 5 posts a week; inactive Pages lose reach quickly.
- Reply to comments within the first hour: conversation signals relevance and keeps the post circulating.
- Use Facebook for local community content: events, behind-the-scenes content and customer testimonials.
- On link posts, write text that stands on its own, since many people read without clicking.
Recommended formats and sizes
| Item | Recommendation |
|---|---|
| Photo | 1080 x 1350 px (4:5) or 1080 x 1080 px (1:1); JPEG or PNG |
| Multiple photos | Use the same aspect ratio for every image so the album stays aligned |
| Video | MP4 (H.264), vertical 4:5 or 9:16 for mobile, horizontal 16:9 for long-form content |
| Link | The preview uses the website's image (ideally 1200 x 630 px) |
| Text | The first 2 to 3 lines show before See more, so put the key message there |
Frequently asked questions
Can I schedule Facebook posts from my computer?
Yes. With Plumox you schedule text, photos, albums, videos and links on your Page from your browser, for any date and time you want.
Does it work with a personal profile?
No. Meta only allows API publishing to Facebook Pages. If you still use a personal profile for your business, create a Page. It's free.
Can I post to Facebook and Instagram at the same time?
Yes. When scheduling, select both accounts and Plumox creates the post on both networks at once.
Can I reply to comments through Plumox?
Yes. Comments and Messenger messages arrive in the inbox, and you can set up automatic keyword-based replies.
Do I need to be a Page admin?
Yes. Whoever connects the Page needs full access to it in Meta to authorize publishing.
Guides for other networks
Publish to every network from one place
Create your account, connect your social profiles and schedule your whole week in minutes. Free trial, no credit card required.
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