LinkedIn guide
How to post on LinkedIn with the consistency that builds authority.
Publish and schedule posts on your LinkedIn profile right from your computer: text, photos, video, document carousels and link previews. Keep a steady professional presence without breaking up your day.
Updated October 2026
Start for freeWhat you can publish
Every format below is published through the network's official API, straight from Plumox.
Text
Up to 3,000 characters to tell a story, share a lesson or announce news.
Photos
1 to 20 images in the same post, for behind the scenes, events and results.
Video
One video per post: demos, testimonials and talk highlights.
Document carousel
A PDF or slide deck your audience flips through page by page.
Step by step
Create your account and connect LinkedIn
Sign up for Plumox and connect your profile through LinkedIn's official login. You authorize publishing without sharing your password.
Open the editor
Go to LinkedIn > Posts to publish now, or Scheduling > Posts to pick a day and time.
Write the text
Only the first lines show before "see more": open with the main idea or a question. Close with up to 3 hashtags about your topic.
Add media or a link
Attach photos, a video or a document from your computer. With no media, the first link in the text becomes a preview with title and image.
Choose who can see it
Anyone, connections only, or LinkedIn members.
Publish or schedule
Publish right away or schedule it. The post goes out at the set time, even with your computer off.
Why post with Plumox
Official integration
Publishing through the LinkedIn API, with no browser extension and no shared password.
Content calendar
Write the week's posts in one sitting and spread them across business days — on LinkedIn, consistency beats volume.
Same content, multiple networks
Schedule the same idea on LinkedIn, Instagram, Facebook and X, with the text adapted for each network.
AI-written copy
AI writes the LinkedIn version of the post: more context, fewer emojis, a call to start a conversation.
Document carousels
Turn a PDF or a slide deck into a carousel, one of the most engaging formats on LinkedIn.
Automatic link preview
Paste the link in the text and Plumox builds the card with title and image read from the page itself.
Best practices to reach more people
- The first two lines decide the "see more" click: lead with a result, a number or a question.
- Post 2 to 4 times a week on business days, early in the morning or at the end of the workday.
- Real stories with a lesson (a mistake, a case, a behind-the-scenes moment) beat product announcements.
- Use short paragraphs with space between them: mobile readers will thank you.
- Reply to comments in the first hour: conversation expands the post's reach.
- Document carousels work well for lists, guides and step-by-steps: one idea per page.
Recommended formats and sizes
| Item | Recommendation |
|---|---|
| Text | Up to 3,000 characters |
| Photos | Up to 20 per post; JPG, PNG or GIF; 1200 x 1200 px (1:1) or 1080 x 1350 px (4:5) |
| Video | MP4, 1 per post; vertical or horizontal |
| Document | PDF, PPT, PPTX, DOC or DOCX, 1 per post, with a title |
| Link | Preview with title and image; can't be combined with media in the same post |
Frequently asked questions
Can I schedule LinkedIn posts?
Yes. With Plumox you schedule text, photo, video, document or link posts for any day and time you want.
Does it publish to company pages?
For now, publishing goes to your personal LinkedIn profile.
Does Plumox reply to LinkedIn comments or messages?
No. The LinkedIn integration is for publishing and scheduling posts; comments and messages stay on LinkedIn itself.
Do I need to reconnect the account?
Yes, every 60 days: it's a LinkedIn rule. Plumox lets you know before the authorization expires.
Can I publish the same content on LinkedIn and other networks?
Yes. When scheduling you pick several accounts and adapt the text for each network.
Guides for other networks
Publish to every network from one place
Create your account, connect your social profiles and schedule your whole week in minutes. Free trial, no credit card required.
Start for free